BRAND – Rodial

The goal for Christmas was to create a playful elegance, seamlessly harmonising with the photography. This was achieved by incorporating a serif typeface and injections of colour.

CHRISTMAS CAMPAIGN

For the campaign logo I chose a serif typeface for a luxurious, editorial look. Combining this with a mix of capital and lowercase letters to add a playfulness, keeping with the joyful imagery and spirit of the campaign.

The campaign was accompanied by a week long activation in Selfridges London. I created custom illustrations for each daily offer which was promoted on instagram stories.

OTHER PROJECTS