BRAND – Rodial

As Black Friday is such a competitive time of year for sales the campaign needed an identity that stood out. Utilising dynamic animation and clearly showing the value and discounted prices of products to capture attention. The glitch animation features colours from every product range the brand offers, a subtle nod without being distracting.

BLACK FRIDAY CAMPAIGN

Prior to the main Black Friday sales, Rodial ran a month long campaign full of offers to build attention and excitement before the major event. A large part of this was done through digitals ads, I created assets that tied in with the Black Friday identity.

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